JOB SUMMARY
The role holder is the owner of our client’s commercial performance in Nigeria, responsible for the P&L of the company and handles all teams related to sales and revenue generation, marketing, laboratory and technical services, operations, and commercial planning.
The Commercial Director is the main point of contact for business partners, OEMs, the MD when it comes to assessing the companies performance trajectory versus business plan.
This position provides oversight to the Sales team in setting the direction, market strategy, enforcing LS policies, driving best practices, ensuring complete customer satisfaction and meeting the business goals.
RESPONSIBILITIES
Strategy & Leadership
Support the shared vision and act as a change agent by utilizing various change management techniques to enhance business process and operational excellence.
Define and execute revenue and commercial strategy for the organization under the management approved P&L objective.
Provide strategic direction and plans for the company with regards to all commercial functions including sales, the LS technical and laboratory services, marketing, and operations.
Represent the Company and develop relationships with the OEMs, government, institutions, and business leaders.
Maintain working relationships with government institutions, senior management from industry-related partners, manufacturers, counterparts from the broader quality control solutions community.
Sales
Develop sales strategy and business plan to drive business growth and the achievement of set goals including increasing sales, market share and profitability; cascade it down to quarterly and monthly sales operations plan.
Responsible for managing the entire sales pipeline i.e., managing sales process from order to invoicing; this is achieved by interacting with all relevant departments within the Company.
Drive sales performance from account and revenue planning(strategy) through execution (client meetings and business development cycle)
Keep abreast of economic, industry, market, and regulatory trends, ascertain their (potential) impact on the business and advice management; accordingly, develop complementary strategies or initiatives to strengthen the company’s market share position in the market.
Collaborate with internal teams, including operations, marketing, and technical departments, to ensure a unified approach towards business development goals.
Regularly assess and analyze sales performance metrics, identifying areas for improvement and devising action plans to optimize results.
Marketing
Provide leadership to the marketing department by ensuring that the appropriate structures, systems, competencies, and values are developed in order to meet and exceed the goals of the marketing plan.
Assume overall responsibility for developing the annual marketing plan for the organization; for strategic market planning; market research programs; and control of the marketing budget.
Brand Management: Oversee the brand identity and positioning for LS Scientific Limited, ensuring consistency and adherence to corporate guidelines across all marketing materials and communication channels.
Services
Develop and deploy effective policies/strategies to increase the company’s technical and laboratory services performance and profit.
Organize periodic strategy review with team members to analyze performance, adjust or generate firmer strategies for top notch service delivery.
Operations
Develop and coordinate the implementation of the strategies, plans, policies and procedures for the Operations unit to deliver the target benefits and financial savings.
Ensure the quality and efficiency of operations across all clients and projects, and ensure accountability throughout the supply chain.
Customer Experience
Build and operate an efficient customer centric customer experience processes to ensure seamless interaction between customers and the organization.
Lead efforts to broaden the scope of market segments, creating marketing flexibility and instilling responsive and timely delivery of our services.
KNOWLEDGE, SKILLS, AND EXPERIENCE
A bachelor’s degree in business administration, Marketing, Accounting, Economics, or any related field
A master’s degree in business administration, Marketing, Finance or Accounting and additional advanced training relating to management is highly desirable.
Minimum of 10 years post-graduation experience with at least 5 years in a strategic leadership role
Relevant commercial leadership experience in negotiating and running financially profitable business.
Commercial acumen: Ability to identify, quantify and harness opportunities. Be imaginative in finding solution to issues, anticipating trends and opportunities, and pursuing opportunities for the business.
Demonstrable experience of managing operational performance within financial budgets
Must have an execution mindset with ROI mentality. Understand cost to serve analysis and ROI workings.
Data-driven decision-making: should be adept at leveraging data and analytics to drive commercial decisions.
Collaboration and leadership: possess strong collaboration and leadership skills to drive cross-functional initiatives.
Good communication and managerial skills: Ability to create focus and clarity for team, with clear communication on on-going activities to provide context.
Proven effective judgement and reasoning.
Proven Track Record in Sales Performance
Strong problem-solving and decision-making skills
REMUNERATION & BENEFIT
Basic Pay -18m -24m per annum
Annual productivity bonus – 10-15% of annual earnings
Official car
Premium Medical Benefit
Leave Allowance
13th Month Salary
Travel expense for national coverage.
